STRATEGIC INNOVATION TRAINING: "Innovating with Customers ®"
PLANNING STRATEGIC CHOICES
- Technology-Market-Strategy alignment
- Segmenting for attractive markets
- Forecasting & roadmapping
LEARN/COMPARE COSTUMER NEEDS
- Understanding customer’s benefits
- Preparing customer interviews
- Pricing by the benefit
FOCUS & ALIGN COMPABILITIES
- Prioritizing attractive market segments
- Aligning capabilities and resources
MULTI-FUNCTIONAL DESIGN
- Staging process
- Multifunctional Teams
- Metrics
LAUNCH/CAPTURE VALUE
- Technical / Market product launch
- Troubleshooting
- Capture of additional value
SITUATION ANALYSIS
- Innovation Culture
- Project Portfolio
- Probabilities of success